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What are the Indeed guidelines for duplicate job postings?

Indeed is now enforcing stricter guidelines around duplicate job postings. Effective immediately, jobs that Indeed identifies as duplicates of existing or recently posted roles will only be visible to job seekers if they are sponsored.

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Written by Camijo Allred


Learn how to comply with Indeed’s duplicate job posting rules and keep your roles visible.


Staying Compliant And Maximizing Visibility

  • Post once: Publish each job only one time. Avoid creating multiple listings for the same or similar roles.

  • Include all details: Add location, shift, and department information within a single job post.

  • Use the Edit function: Update an existing job using Edit instead of creating a new posting.

  • Consider sponsorship: Use sponsorship to boost visibility for high-priority or hard-to-fill roles.


Best Practices To Avoid Job Duplication On Indeed

  • Do not repost with minor tweaks: Avoid reposting the same job or making small edits; Indeed may suppress postings it flags as duplicates.

  • Differentiate similar roles: Write each job ad to be clearly distinct. For similar roles, create separate listings by experience level or qualifications, and tailor the messaging to each audience.

  • Leverage Job Ad AI Pro: Use Job Ad AI Pro to create original job descriptions that resonate with the right candidates and perform better on job boards.


Need Help

As an Indeed Platinum Partner, isolved Talent Acquisition is here to guide you through these changes and help ensure your hiring efforts remain effective and visible.

Please reach out to your client support representative with any questions.


FAQs

What changed with Indeed’s duplicate posting policy?

  • Jobs identified as duplicates of existing or recently posted roles will only be shown if they are sponsored. The change is effective immediately.

Do minor edits to a previously posted job still count as duplicates?

  • Yes. Reposting similar roles with only minor changes may still be flagged and suppressed by Indeed.

How can I keep my roles visible on Indeed?

  • Post each job only once, include all details in a single posting, use Edit to update existing jobs, and consider sponsorship for priority roles.

Should I create separate listings for similar roles?

  • Yes. Create distinct postings for different experience levels or qualifications, and tailor the messaging and details to each audience.

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